The recent introduction of Volvo's EX40 tram cars to the Wildwood Boardwalk is a fascinating development, offering a unique blend of efficiency, innovation, and nostalgia. This move by Volvo, a Swedish automotive giant with deep roots in New Jersey, showcases a commitment to both community engagement and cutting-edge technology.
The Search for a Sustainable Solution
For years, the Wildwood Boardwalk Special Improvement District (SID) has been on a quest for a cost-effective, long-term solution to keep their iconic tram cars rolling. The decision to collaborate with Volvo is a strategic one, bringing together a renowned automotive brand and a beloved tourist attraction.
Volvo's Vision
Jim Nichols, Vice President and Head of Product, Technology, and Consumer Offers for Volvo Cars America, was inspired by a vacation sighting of Ford Mavericks pulling tram cars. He envisioned a more efficient, modern solution, and thus, the idea for Volvo's involvement was born.
A Customized Experience
The three new Volvo EX40 tram cars are more than just vehicles; they're a statement. Painted in the trademark tram car yellow and blue, they feature a custom regulator, ensuring a smooth ride at a leisurely 8 mph. This speed regulation, a safety feature, is a far cry from the factory-installed version, which would have been prohibitively expensive for the SID.
Navigating the Boardwalk
To navigate the bustling boardwalk, the Volvos are equipped with 360-degree cameras, adding a layer of safety and convenience. This technology, combined with the modified internals, showcases Volvo's commitment to creating a tailored, efficient solution.
A Fleet Transformation
The addition of the Volvo tram cars expands the electric tram car fleet to five, a significant upgrade from the previous hybrid Ford Maverick trucks. This transition has not been without resistance, with some riders expressing nostalgia for the old-style cars. However, the reality is that the market for such vehicles is extremely limited, and maintaining the original engines is a challenging task.
Preserving History, Embracing Progress
The original tram cars, dating back to the 1939 World's Fair, hold a special place in the hearts of many. Patrick Rosenello, the executive director of the SID, acknowledges the challenge of replicating this design while meeting modern safety standards. The SID's efforts to create a replica have been extensive, but ultimately, the financial model doesn't support a full fleet of custom-built electric engines.
Volvo's Motivation
So, what's in it for Volvo? Rosenello believes it's a combination of civic engagement and marketing. Volvo has the opportunity to showcase its innovative technology to hundreds of thousands of visitors, solidifying its presence in a high-profile, well-loved service.
A Long-Term Partnership?
While Volvo refers to this as the first phase, there are no concrete plans for a phase 2. However, Rosenello expresses hope for a long-term relationship, a sentiment that aligns with Volvo's commitment to community involvement.
A Rich History
The tram cars have been a part of Wildwood's landscape since 1949, when Gilbert Ramagosa acquired the World's Fair models. Today, a one-way ride is $5, but with all-day wristbands and frequent specials, the tram cars remain an affordable and beloved attraction.
Conclusion
The introduction of Volvo's EX40 tram cars is a testament to the power of innovation and community collaboration. It's a story of progress and preservation, where a global automotive brand meets a local tourist attraction, creating a unique and sustainable solution. This partnership showcases how businesses can engage with communities, offering a win-win scenario that benefits both parties and enhances the overall visitor experience.
